Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Inequality Street ("we," "us," "our," or "Company") collects, uses, and protects your information when you visit our website at inequalitystreet.com (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or subscribe to our newsletter, we may collect your name, email address, and other details you voluntarily provide.
- IP Address: We automatically collect your IP address to understand your location and prevent fraudulent activity.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track affiliate performance.
- Usage Data: We collect information about how you interact with the Site, including pages visited, time spent, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To perform analytics and understand user behaviour on the Site
- To track affiliate commissions and performance metrics
- To improve the Site's functionality and content
- To send you promotional content and updates (with your consent)
- To comply with legal obligations and prevent abuse
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for the Site to function properly.
- Analytics Cookies: Help us understand how visitors use the Site.
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting sites.
- Marketing Cookies: Enable personalised advertising and retargeting.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the Site's functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including online casinos, sportsbooks, and other gambling operators. We earn affiliate commissions when you access these third-party sites through our links. We are not responsible for the privacy practices of these external websites. Each operator maintains its own privacy policy, and we encourage you to review their terms before registering or providing personal information. Please gamble responsibly.
Your Rights
Under UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right to access your personal data
- Right to rectify inaccurate information
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically, we retain:
- User account data for the duration of your account or as required by law
- Analytics data for up to 12 months
- Affiliate tracking data for the duration of the affiliate relationship plus 7 years (for tax purposes)
- Marketing data until you unsubscribe
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@inequalitystreet.com
Website: inequalitystreet.com
We will respond to your request within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is subject to change at any time. We will notify you of significant updates via email or by posting a notice on the Site. Your continued use of the Site following such changes constitutes your acceptance of the updated Privacy Policy.